Measurable Reach, Credible Cultural-Diplomacy Ecosystem, Real Data
The 2027 International Cultures Celebration is produced by Immigrants Alliance and sponsored by the International Cultures Mission, building on the historic legacy of the Immigrants Foundation and in cooperation with Mundus.Center, Mundus S.E.E.D., MundusPASS, Passport to the World, and participating cultural, civic, educational, tourism, business, government, diaspora, Indigenous/native, and community organizations.
Multicultural Audience
NYC participants representing 190+ nations — culturally engaged, internationally connected, and actively seeking products, services, tourism, and education.
Passport to the World Data
Measurable engagement data through Passport to the World — participation records, category interest, geographic reach, and qualified follow-up contacts.
S.E.E.D. Organization Reach
Access to S.E.E.D. Member Organizations across participating nations — cultural groups, professional associations, diaspora communities, schools, and civic networks.
International Media
Media coverage across NYC and participating national markets — generated by national Celebrations, city competitions, and the NYC event itself.
Diplomatic Credibility
An internationally credible cultural-diplomacy ecosystem supported by government, consular, and cultural institution partners — providing sponsor credibility in diplomatic and institutional contexts.
Post-Event Reporting
Comprehensive post-event sponsor reporting — Passport to the World engagement data, participation counts, interest categories, and follow-up opportunity records.
Partnership Investment Levels
The International Cultures Celebration is not only a cultural event. It is a tourism, trade, diaspora, education, merchant, and business-engagement ecosystem in New York City.
Top-level visibility across the full Celebration ecosystem.
- ◆Top-level naming visibility across the entire Celebration
- ◆Premier positioning in all Passport to the World engagement
- ◆Headline placement in all media, press, and signage
- ◆CEO/Executive speaking opportunity at the Celebration Opening
- ◆Custom sponsor experience integrated into the Celebration program
- ◆Full Passport to the World engagement data and post-event reporting
- ◆Category protection across the ecosystem
- ◆First right of renewal for 2028+
Major visibility across Celebration week, Passport to the World, media, pavilions, and official programming.
- ◆Major visibility across Celebration week
- ◆Pavilion-aligned partnerships
- ◆Passport to the World co-branded engagement
- ◆Sponsor lounges and reception positioning
- ◆Engagement data and qualified follow-up records
- ◆Category exclusivity within tier
- ◆Invitation to Annual International Partners Assembly
Sponsor the business room of the International Cultures Celebration.
- ◆Presenting sponsor of the full B2B Week program
- ◆Visibility across business meetings, trade sessions, investor introductions, chamber-to-chamber exchanges
- ◆Recognition inside national pavilions where B2B activity occurs
- ◆Engagement data for sponsored sessions
- ◆For banks, trade finance, law firms, accounting firms, logistics companies, investment firms, chambers, airlines, hotels, and major business institutions
Sponsor B2B activity connected to one participating nation's pavilion.
- ◆Branded sponsorship of one nation's business room
- ◆Recognition during that nation's B2B meetings
- ◆Co-branded business follow-up
- ◆Pavilion lounge access for sponsor delegations
Sponsor specific business sessions during Celebration week.
- ◆Sponsor business meetings, trade sessions, tourism-investment sessions, chamber-to-chamber meetings, exporter/importer presentations, or professional networking
- ◆Branding during the session
- ◆Sponsor speaking moment when appropriate
Align with a Country Star's appearances, media moments, and parade visibility.
- ◆Alignment with Country Star appearances, media moments, pavilion appearances, performances
- ◆Parade-related visibility
- ◆Co-branded media coverage
- ◆Sponsor moment with the Country Star where approved
Sponsor pavilion performances, cultural stages, music, dance, and artistic showcases.
- ◆Branded sponsorship of a live performance, stage, or cultural showcase
- ◆Signage and program acknowledgment
- ◆Pavilion lounge access for sponsor delegations
Float sponsorships, national contingents, cultural delegations, and parade visibility on Avenue of the Americas.
- ◆Float sponsorships, national contingents, cultural delegations
- ◆Branded parade visibility on Avenue of the Americas
- ◆Media moment opportunities along the parade route
Supports the digital card, check-ins, pavilion engagement, participant records, discounts, souvenirs, and travel-prize participation.
- ◆Sponsor of the Passport to the World participant experience
- ◆Co-branded on the digital card, check-in points, and pavilion engagement
- ◆Discount and souvenir program visibility
- ◆Around-the-world travel-prize sponsor opportunities
- ◆Engagement data and post-event reporting
People remember what they experience — and what they take home.
- ◆Branded souvenirs, gifts, cultural items, samples, and visitor incentives
- ◆Distribution at pavilions across NYC
- ◆Sponsor logo on take-home items
Supports MundusPASS merchant activation, discounts, offers, restaurants, retailers, and service providers.
- ◆Branded sponsorship of the MundusPASS merchant network
- ◆Visibility across participating merchants and professionals
- ◆Discount and offer-program visibility
Local visibility, community recognition, and participation support.
- ◆Named community partner recognition
- ◆Digital media recognition across Celebration channels
- ◆Welcome event invitation
- ◆Certificate of International Cultural Partnership
- ◆Recognition in official Celebration program
Align With Cultural Moments That Matter
Each selected city brings a recognized Country Star — a respected artist, performer, cultural figure, athlete, chef, creator, intellectual, or public personality. Sponsors may align with Country Star appearances, performances, pavilion activations, Passport to the World campaigns, media moments, and Parade participation, subject to approval and availability.
Country Star alignment is most often available at the International Presenting Partner and Founding Cultural Partner tiers.
Industries That Belong in This Ecosystem
The International Cultures Celebration is not only a cultural event. It is a tourism, trade, diaspora, education, merchant, and business-engagement ecosystem in New York City. Sponsors from many industries can find aligned visibility.
Sponsor the Business Room of the International Cultures Celebration
During the International Cultures Celebration, participating nations and selected cities may host a full week of B2B meetings, investor sessions, trade presentations, exporter/importer introductions, chamber-to-chamber exchanges, tourism-business meetings, and professional networking inside or connected to their national pavilions.
Sponsors may support:
- ✓B2B Week for all participating nations
- ✓B2B programming for one nation
- ✓B2B programming for two or more nations
- ✓One specific B2B session
- ✓One national pavilion business meeting area
- ✓One industry-specific business track
This is not only cultural sponsorship.
This is access to a full week of international business engagement in New York City.
Country Star, Performance & Parade Moments
Sponsors may align with Country Star appearances, live performances, national pavilion activations, media moments, and International Cultures–Immigrants Parade participation, subject to approval, availability, and partnership level.
Sponsorship — Frequently Asked Questions
What sponsorship tiers are available?
Four tiers: Founding Cultural Partner ($500,000+), International Presenting Partner ($100,000–$500,000), Cultural Engagement Sponsor ($25,000–$100,000), and Community Partner ($5,000–$25,000). Each tier provides differentiated category exclusivity, pavilion alignment, Passport to the World data access, and post-event reporting.
What data and reporting do sponsors receive?
Sponsors receive measurable Passport to the World engagement data — participation records, category interest reporting, geographic reach, merchant activity, and qualified follow-up contacts. Post-event reports include participation counts, sponsor offer engagement, and follow-up opportunity records suitable for sponsor ROI documentation.
Can sponsors align with Country Star appearances?
Yes. Sponsors may align with Country Star appearances, performances, pavilion activations, Passport to the World campaigns, media moments, and Parade participation, subject to approval and availability. Alignment is most often available at the International Presenting Partner and Founding Cultural Partner tiers.
Who produces the International Cultures Celebration?
The 2027 International Cultures Celebration is produced by Immigrants Alliance and sponsored by the International Cultures Mission, building on the historic legacy of the Immigrants Foundation and in cooperation with participating cultural, civic, educational, tourism, business, government, diaspora, Indigenous/native, and community organizations. Mundus.Center, Mundus S.E.E.D., MundusPASS, and Passport to the World are connected ecosystem and economic-participation infrastructure.
Is category exclusivity available?
Yes. Category exclusivity is available within sponsorship tiers, with first right of renewal for Founding Cultural Partners. Specific category exclusivity terms are confirmed in the partnership agreement.
Six Ways to Sponsor the Celebration
Each category gives sponsors a focused, measurable role in the 2027 International Cultures Celebration.
Sponsor Passport to the World
Sponsor the cultural travel experience itself — the digital card, traveler check-ins, the around-the-world prize program, and the engagement records that power the Celebration ecosystem. Highest visibility across every pavilion citywide.
Sponsor a Pavilion
Sponsor a national or city pavilion. Align your brand with a specific nation, audience, and cultural narrative. Visibility across pavilion signage, programming, performances, sponsor lounges, and Passport to the World pavilion experience.
Sponsor Country Star Participation
Sponsor a Country Star's NYC participation — travel, accommodation, security, scheduling, and media moments. Align your brand with that nation's cultural icon during Celebration week and at the Parade.
Sponsor Souvenirs / Gifts
Sponsor souvenirs, gifts, cultural items, samples, and visitor incentives distributed at pavilions. People like to leave with something tangible — your brand becomes part of every visitor's memory.
Sponsor City Delegations
Sponsor a participating city's delegation — travel, lodging, and logistics for the mayor's office, tourism board, chamber of commerce, university representatives, and cultural performers.
Sponsor the Merchant Network
Sponsor MundusPASS merchant activation — discounts, offers, samples, and special merchant programs that connect Passport to the World traveler participants with local businesses across NYC.
Sponsorship Engagement Form
Share your company's details and sponsorship interest. Engagement requests are processed immediately for pathway classification, and the partnerships team will follow up with a tailored partnership proposal.